Dongdaemun Design Plaza (DDP) is a landmark cultural hub in Seoul’s Dongdaemun district, hosting exhibitions, fashion shows, conferences, and performances. The new identity reinforces DDP’s role in the city’s design scene while fostering local connections. Inspired by its architecture, the logo and wayfinding icons are designed based on the grid patterns of its aluminum facade. The dynamic color palette shifts from bright daytime tones to rich nighttime hues, a theme echoed across the website and print materials.
