The colour blue and the ocean symbolises freedom, imagination, and inspiration, mirroring the limitless expanse of the sky and sea, inviting one to transcend the ordinary and immerse in boundless luxury. To launch MEYER Blue, a new freehold luxury waterfront property by UOL Group Limited & Singland, we crafted a branding strategy centered on immersive, experiential luxury. Spanning above-the-line, below-the-line, showroom, print, and digital platforms, the approach ensures a seamless, memorable experience across all touchpoints.
