pioklepiokle brand identity

  • Company/Studio
    Zitong Zhao
  • Instagram
  • Lead Designer(s)
    ZITONG ZHAO
  • Client
    pioklepiokle LLC
  • Credits
    Photo by: Jinyu Cao
  • Prize
    Honorable Mention
  • Project Website

pioklepiokle (all lowercase) is a brand that challenges the modern, fast-paced lifestyle by promoting a philosophy of patience and deliberation. pioklepiokle emphasizes the value of slowing down, embracing the creative process, and allowing ideas to naturally develop and mature, similar to the fermentation process in pickling. Each year, pioklepiokle launches various collections, utilizing diverse mediums and materials to create pieces that resonate with unique themes and reflect our deep commitment to craftsmanship and spontaneity. While some may see patience and deliberation as contrary to s

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