The packaging artfully interprets West Lake's most famous elements, Broken Bridge and Three Ponds Mirroring the Moon. The "West Lake Beer" font mimics the graceful arch of the Broken Bridge through deformation, and some strokes resemble the mid-lake pavilion's soaring eaves, blending West Lake aesthetics with the steady seal script. The label layout comes from Song calligraphy, unfolding from right to left with a negative silhouette of Three Ponds Mirroring the Moon, allowing consumers to appreciate the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
