Ken 14 is the first beer made from 100% domestic raw materials. Inspired by vast barley fields in Hulunbuir, its packaging, abstracting and deconstructing the natural scene, mainly uses white, green and golden colors. The overall design reproduces the layout and texture of Chinese old newspaper to give a nostalgic touch, evoking emotional resonance. The packaging also practices environmental protection in its whole life cycle by using the recyclable paper box and the barley planting can, reflecting the brand value of nature and sustainability while achieving greater social significance.
