Patrix Showroom - Warehouse

  • Company/Studio
    IAIA - Idea Art Interior Architects
  • Instagram
  • Lead Designer(s)
    Elias Soueidi
  • Client
    Patrix Group
  • Prize
    Honorable Mention

Located in Dubai’s industrial area, this showroom celebrates the artistry of shoe and slipper craftsmanship. A central circular volume, resembling a "jewelry box," showcases the production secrets with double-layered walls for displays. It guides circulation and invites exploration. Surrounding it are meeting tables, lounges, and a coffee shop, offering formal and informal spaces. The mezzanine features a private showroom and offices for VIP clients. Monolithic textured finishes with terra cotta accents highlight the artisanal theme, blending industrial context with a refined experience.

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