Brand New Jazz is the jazz festival where talented third-year students from Codarts share their music with the public. Studio Bureau developed the print campaign from concept to design. Improvisation, the foundation of jazz, served as the guiding principle in creating 320 unique rhythmic posters. Each poster was authentically handcrafted and brought to life with vibrant colors. The eye-catching campaign visuals—a dynamic encounter between old and new jazz—adorned the streets of Rotterdam. This print campaign played a key role in drawing a large audience to the successful first edition.
