Brooklyn Lab Coffee Rebrand

  • Company/Studio
    Ye & Wesley
  • Instagram
  • Lead Designer(s)
    Ye Chen
  • Design Team
    Ye Chen, Wesley Fu
  • Client
    N/A
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

In diverse urban neighborhoods, coffee shops often reinforce rather than bridge cultural divides. Brooklyn Lab Coffee revolutionizes this experience through intuitive ordering systems and visual communication, eliminating language barriers that typically create anxiety. By transforming ordering into a universal sensory journey and using visual cues to foster unspoken understanding, we're creating a third space where coffee becomes a shared language, turning cultural differences into opportunities for connection.

You can create multiple entries, and pay for them at the same time.
Just go to your History, and select multiple entries that you would like to pay for.