Amoeba Music is an American independent music store chain with locations in California, the goal of this rebranding project is to explore the potential characteristics, based on its legendary history, to make the brand image stronger in the public's perception. The Rebranding of Amoeba Music is committed to demonstrating its uniqueness from the attributes of an inclusive market, diverse music, classic collection, and iconic California image, this leads to our brand tagline: Old, But Gold.
