TRÍA: single-material packaging for canned food

  • Instagram
  • University/School
    Escuela Superior De Diseño De Madrid
  • Lead Designer(s)
    Sergio Cuartones
  • Credits
    Photo by: Sergio Cuartones
  • Prize
    Honorable Mention

TRÍA is a cardboard band that proposes packaging the product in cylindrical cans, providing a magnificent cubic capacity of space while creating distinction at the point of sale. The band wraps the cylindrical cans without any type of adhesive, since all the joints are made by clipping. In the graphic, based on the Pantone universe, only two inks are used, from which a third color is obtained through their plot. Illustration style is extended to standard packaging. Its simple and forceful forms are a call to attention in a sector that traditionally has visual appeals closer to the figurative.

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