With an eye to accessibility and functionality we developed the new wayfinding system for Stok Center stores, a large wholesale retail chain in southern Brazil. The design uses vibrant colours in contrast with its minimalism, reflecting the brand’s approachable identity. These visual aspects aid in navigation and the quick identification of areas and products, thus optimizing the interior flow and providing an intuitive and engaging shopping experience. With a playful modern design, this system transforms the shopping environment and reaffirms Stok Center’s innovative character.
