Yilong Fulong Bento

  • Company/Studio
    Cool Mai Design
  • Instagram
  • Lead Designer(s)
    Patrick Cheng
  • Design Team
    Clyde Lai
  • Client
    Yilong Fulong Bento
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

Long Fulong Bento was founded in 1957 by Grandma Wu in Fulong, Taiwan, carrying a deep history and cultural tradition. The logo is designed in the shape of a bento box, symbolizing the warmth and satisfaction this bento box brings. The bento box design traces back to stories from over 60 years ago, with tourists as the main characters. This 67-year-old brand has made a significant declaration: we care more about the environment and this region than other similar brands. Therefore, we introduced the ESG plant-fiber lunchbox, fulfilling our social responsibility as a coastal brand.

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