The Berger Paints website is a modern user-centered business website to address the painting and coating needs of a variety of visitors. The aim was to create a contemporary website in terms of design, technology and information. The navigation and the information architecture of the website has been designed keeping in mind the varied user journeys of the different kinds of visitors (eg., homeowners, business users, career aspirants, etc.) The website focusses on a problem solution approach in terms of information and empowers the users through interactive exploration and relevant content.
