As part of a holistic brand strategy process, the owner-managed IT company's image had to be completely redesigned. As the most important visible element of the relaunch, the website was to radiate the central brand message: nscon is the partner for network automation, IT security, transformation and consulting. For key visuals, text messages are converted into a focus ring from a binary code via processing. Each key visual can thus convey a hidden message for all those who can decode it.