START represents a new generation of social and private housing in France: when housing adapts to its inhabitants and not the other way around. START seeks to accomplish a double objective: reinventing the residential tower and creating exceptional, innovative and affordable apartments – an urgent alternative to the current and paradoxical housing standardisation at a time when we are witnessing the greatest diversification of households. START rethinks outdated design dogmas, confronts the current standardisation trend, and finds productive answers to create resilient social structures.
