EverywheRed, short for Everywhere Red, is a sanitary pad packaging design that challenges menstrual stigma. Its Chinese name, “Seeing,” reflects the core idea of uncovering what is often hidden. When displayed, the packaging reveals only everyday scenes illustrated under a red overlay. However, as users open the box and remove the pads, they gradually uncover floral-shaped pad illustrations that were previously concealed. These subtle traces of sanitary pads embedded in ordinary life scenes emphasize their ubiquity and essential presence. See the pads. See the women. See the reality.
