Historically founded in 1967, EBS (European Business School) was one of the best Parisian business schools and one of the first truly focused on Europe. We were contacted by EBS to fully redesign the visual identity, all the graphical template and then we accompanied the school and created the website and the signage and ambiance for the new campus. The branding has been created from a plural, modular "E", echoing the plurality of students, their paths, career goals and the infinite possibilities to because an "Entrepreneur".