Pluritech is a company in the suburbs of Paris and composed of 3 services: research, repair and training, offering unique expertise in dealing with the entire cycle of innovative mobility. We were asked by Pluritech to rethink the company's global brand architecture, support them in their communication strategy, their positioning, then the redesign of the logo and its graphic variations. Regarding the logo, we broke the codes of the sector, often illustrating vehicles, by taking a bold and distinctive stance, as an expert in the sector and asserting a new positioning: mobility laboratory.
