Access is a new yoga and movement studio bringing a fresh perspective to New York City’s wellness space: that there is no "right" way to do yoga. We helped Access to differentiate in a highly competitive market with a distinctive identity that is approachable but mature, elegant but unpretentious. The graphic direction extricates basic shapes from asanas to find new and somewhat naive forms, emphasizing imperfection and individuality as essential aspects of the practice. Familiar and abstract, the forms reinforce the notion of accessibility by distilling movement into its most basic shapes.
