The Red Cross collection container (Bote in Spanish) is unmistakable. Donations give life to the Red Cross. We created a campaign where the donation container comes to life with donations. We developed a 3D character with friends, using an ambulance, a blood bag, and medicines. We named our character Beto, derived from the word Bote which is short for Alberto. The character became so popular that he became the spokesperson for the Red Cross of Tijuana. He's fun, and he informs us about the Red Cross's duties, which has increased donations. Videos: https://vimeo.com/912191568
