YOUNGOR is a menswear brand with a history of 45 years in China. In 2023, Youngor collaborated with Karvone Design to launch a new flagship store in Ganzhou.For the entire space, designers create new things with cultural symbols such as intangible cultural heritage bamboo weaving, ancient city walls and textile factories, that is more appealing to the younger customers and makes the consumption experience much more interesting. The renovation of a store is not only considering its visual presentation, but also reconstructing the brand’s spirit of the store.
