The logo was based on the typeface Caju, designed by the brazilian designer Kauan Miranda; by taking the A crossbars to convey the strenght of a well-designed column and the radial union of roots, and slightly rounding the internal spaces of the letterforms, indicating the softness required to feed the curiosity of an adult individual, kept on the outside drawing of the letters, we created an unique and strong yet delicate lettering. The colours were based off of the brazilian flag, but slightly less saturated and expanded into a broader palette, inspired by nature and local architecture.
