The agency's name was born from the partners' passion for tropicalism, who sought us out to create a visual identity that was adult, but at the same time fun and colorful; digital, but at the same time vintage; and that it was exclusive, contemporary and cool. The colors were chosen to represent tropicalism and Brazilianness in a less obvious way, and the lettering and patterns (inspired by the sidewalks of some of the large Brazilian cities that staged the movement in the 60s and 70s) communicate movement and swing.
