The Pinnacle is a brand-new waterfront destination, and one of the most significant projects in the Caribbean. Socrates was appointed to develop a new brand, visual identity and collateral to support its launch to the property market and local community. Inspired by the site's breathtaking surroundings and position amongst a protected mangrove, the solution celebrates the area's rich biodiversity. A logomark resembling Jamaica's national bird, illustration depicting local wildlife and a natural yet vibrant colour palette all complement the strapline: 'Naturally the Best Address in Jamaica'.
