The Pinnacle, Jamaica

  • Company/Studio
    Socrates Communications
  • Lead Designer(s)
    Mark Scott
  • Design Team
    Andrew Derrick, Kerrie Davis, Stephen Pochin, Hugh van der Lande, Hermione Foster, Phoebe Sindall
  • Client
    LCH Developments
  • Credits
    Illustrator: Mariana Rodrigues
  • Prize
    Winner in Graphic Design/Communication design
  • Project Website

The Pinnacle is a brand-new waterfront destination, and one of the most significant projects in the Caribbean. Socrates was appointed to develop a new brand, visual identity and collateral to support its launch to the property market and local community. Inspired by the site's breathtaking surroundings and position amongst a protected mangrove, the solution celebrates the area's rich biodiversity. A logomark resembling Jamaica's national bird, illustration depicting local wildlife and a natural yet vibrant colour palette all complement the strapline: 'Naturally the Best Address in Jamaica'.

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