Maroto is a private members club uniquely located beneath London's Brazilian Consulate. The brief entailed development of a new brand and identity, underpinning the club's commitment to service and experience whilst reflecting the site's South American heritage and 1930s art deco interiors. The result is a visual identity that balances a sophisticated colour palette with patterns inspired by Brazilian architectural elements and the use of texture. The brand has subsequently been used across printed and digital media including menus and venue collateral, signage, wayfinding and merchandising.
