SHU JIU: Sweet Potato Craft Brewing

  • Company/Studio
    Y(17)Studio
  • Instagram
  • Lead Designer(s)
    YE Qian & ZHA Yin
  • Design Team
    YE Qian & ZHA Yin
  • Client
    Quadraft Brewing
  • Credits
    Photo by CUIPHOTO Studio
  • Prize
    Honorable Mention
  • Project Website

Y17 Studio and Quadraft Brewing collaborated on "SHU JIU," a sweet potato beer. We integrated the nine steps of sweet potato brewing into a Winter Relief Chart, inviting drinkers to enjoy "SHU JIU" while counting the days. Each bottled beer features randomly selected text patterns from Qing Dynasty Winter Relief Charts. The gift set includes three bottles with assorted ribbons and a Winter Relief Chart for coloring during the winter season.

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