Piaget Flagship Boutique

  • Company/Studio
    Neri&Hu Design and Research Office
  • Lead Designer(s)
    Lyndon Neri, Rossana Hu
  • Credits
    Photo by Kevin Mak
  • Prize
    Winner in Architecture/Commercial & Offices

Neri&Hu’s design for Piaget’s new storefront on Canton Road draws on the wealth of historic architecture in Kowloon, channeling the innate respect for craftsmanship integral to the watchmaking heritage. Bespoke ceramic tiles glazed in nuanced shades of blue lend the store its architectural presence, complemented by an array of customized metals and concrete - all woven together like an exquisite instrument. The project celebrates the storefront as a jeweled urban monument and repurposes the commercial façade to bring a new monumental presence and civic potency.

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