Be The Flame - Athleisure

  • Instagram
  • University/School
    University of California, Los Angeles - Extension
  • Lead Designer(s)
    Laura Becker
  • Prize
    Winner in Graphic Design/Digital ads & campaign
  • Project Website

'Be The Flame' is a visual metaphor for women dressing in Athleisure. The word is a portmanteau combining the words 'athletic' and 'leisure.' Athleisure is a stylish solution for anyone wanting to look their best all day long and feel completely comfortable, and the athletic-inspired aesthetic has become phenomenally popular in recent years. Keywords: Leggings; Classic Tees; Tanks; Joggers; Yoga Pants; Jackets; Casual Dresses; Sweatshirts; & Cool Sneakers. Descriptors: Relaxes; Comfortable; Stylish; Mix-And-Match; & Neutral Colors. Category/Trend: #AthleisureOnFire #Athleisure #Nike #JustDoIt

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