With the new Lower East Side-location of Rice to Riches, the Wid Chapman Architects were tasked with reimagining an iconic namesake rice pudding parlor. Inspired by the shape of rice grains, as well as the consistency of creamy pudding, the firm created a curvaceous retail and eating environment. Walls are layered with a continuous form that undulates up and down around the space. The pudding retail display case has a similar vocabulary, as do the ceilings with their irregular-shaped lighting recesses.A playful, wavy banquette wraps the entire storefront wall with oval windows above.
