EDNAS is a modern, multidisciplinary architecture and interior design studio based in Dubai. As its founders Firas Edelbi and Samer Al-Nassen emphasize, their projects combine modernity with the rich heritage of the Middle East. The resulting designs are thus eclectic - interweaving luxurious arabesques with modern forms. The challenge was to create an identity that would, on the one hand, resonate with the richness and a kind of heaviness of EDNAS's realizations, and on the other hand - introduce the element of freshness that the founders were so keen on.