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  • Instagram
  • University/School
    Ling Tung University
  • Lead Designer(s)
    KAI-HSIANG CHEN, LU-HSIN CHANG, KUAN-TZU CHEN
  • Design Team
    TONG-FEI CHEN, YI-LAN YAO, TAI-ZHENG CHEN
  • Credits
    Ling-Tung University 24th Graduation Thesis
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

Originally used in the Minnan dialect, the term '三八阿花 (sān bā)' painted women as frivolous, reckless, erratic, and lacking seriousness. But its meaning has evolved. It now signifies camaraderie and represents a specific personality type, aiming to neutralize and eradicate negative gender associations. Through '三八阿花(sān bā)', we aim to bridge generational gaps and emphasize individuality. In our vast world, each person is like a unique blooming flower, contributing to life's profound vitality. We reject external definitions; we define ourselves.

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