The central theme of this project is "Impressions of TAIWAN," aiming to evoke Taiwanese people's childhood memories through depictions of traditional Taiwanese snacks from earlier times. Additionally, it seeks to express the value of Taiwan's diverse culture. By branding "Impressions of TAIWAN," the design team illustrates childhood snacks in a retro style, applying these visual images to calendars, postcards, stationery, and transportation cards. This conveys a visual impression that blends nostalgia with modernity, highlighting the unique brand personality and brand value.
