Steirische Eisenstraße | Brand Identity Design

  • Company/Studio
    Brainsworld 360° Agency GmbH
  • Lead Designer(s)
    Mike Reiter
  • Design Team
    Tobias Zach
  • Client
    Verein Steirische Eisenstraße
  • Prize
    Winner in Graphic Design/Logo
  • Project Website

At the center of the logo is a concise “S”, which stands for “Steirische Eisenstraße” and also serves as a striking, independent symbol that enjoys high recognition value. The innovative design and arrangement of the letters reflect the complex, multi-faceted character of a road that is far more than just a connection between places. This bold new design is intended to send a strong signal that the Steirische Eisenstraße is a vibrant network full of history, life and innovation.

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