Upside Animated Poster

  • Company/Studio
    Erica Holeman
  • Instagram
  • Lead Designer(s)
    Erica Holeman
  • Client
    self-initiated
  • Prize
    Honorable Mention

This interactive poster is a reflection on the design process as catharsis. The white typographic elements are pulled from a custom generative code written in p5.js. In the interactive starting point, the white text begins as fully legible and breaks into waving staggered tiles as a user's cursor or finger moves across. The copy comes from the idea of "taking the good with the bad," acknowledging that our experiences are often complex, messy, and hard to parse. References to cargo and packaging add depth and nod to the fact the printed version can be hung in any orientation.

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