The Maple 7

  • Company/Studio
    The Craft Irish Whiskey Co.
  • Instagram
  • Lead Designer(s)
    Tiago Russo
  • Design Team
    Katia Martins
  • Prize
    Winner in Graphic Design/Packaging

The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.

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