Taoist Twelve-word Incantation Formula

  • Company/Studio
    Ziyu Fu
  • Lead Designer(s)
    Ziyu Fu
  • Prize
    Honorable Mention

This poster interprets the Taoist hand-posings using a modern visual design language that appeals to the younger generation, promoting the inheritance and development of traditional Chinese Taoist culture. The graphics effectively convey the hand-posings' form, attributes, and functions, providing clear visual guidance and encouraging people to try. The red and gold colour scheme in talismanic culture symbolizes auspiciousness and sanctity. Thus, the poster employs them to enhance the visual impact and enable users to experience the profound connotations of Taoist culture immersively.

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