Little by Little-Chicken essence brand packaging

  • Company/Studio
  • Instagram
  • Lead Designer(s)
  • Design Team
    Lee Chin Yuan、Zhou,Nan、Wang Yu LIn、Tsai Pei-Yin、
  • Client
    Jiahe Agricultural Science Co., Ltd.
  • Credits
    steven 58kg
  • Prize
    Winner in Graphic Design/Packaging
  • Project Website

Chicken Essence brand embodies persistence, care, and health, crafting products for wholesome consumption mirroring the meticulous process of extraction, aspiring to create miracles. In packaging, it employs "a point, a drop, a bowl" symbolism, narrating from egg to nurturing hen, evoking familial care. Yellow kraft paper and monochrome printing enhance environmental attributes and product coherence.

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