For my rebranding project with H. Lorenzo, an avant-garde fashion retailer in LA, I created a bold style with the tagline "Atypical." The logo features a simple geometric pattern with letters H and L in warm red, supported by dark teal and off-white. The design includes high-contrast imagery and film effects to enhance its edge. Advanced techniques like coding and MadMapper were used to project dynamic textures on fabric silhouettes, culminating in a Motion Montage that embodies the brand’s innovative spirit.
