Dasa: Wayfinding System

  • Company/Studio
    Dea Design
  • Instagram
  • Lead Designer(s)
    Silvia Kanayama
  • Design Team
    Mariana Caram, Ana Paula Nemoto, Fernanda Goron, Luisa Nasraui, Roberto Fagaraz, Ticiana Gavioli, Camila Correa, Cristina Yamamoto.
  • Client
  • Credits
    Dasa team and photos by Mauricio Moreno
  • Prize
    Winner in Graphic Design/Communication design

Wayfinding and facades project for Dasa Group, in response to the brand's new moment as a unique healthcare ecosystem. We built upon the fixed-flex concept already employed in branding to create a system that conveyed the integration between the parent brand and sub-brands, utilizing the assets of each. Inspired by the symbol's design, we shaped the pieces. Overlapping shapes, blending smooth curves and straight lines, express the characteristic high tech & high touch DNA of Dasa. We successfully implemented the project in over 15 LATAM units, contributing to an enhanced user experience.

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