Wayfinding and facades project for Dasa Group, in response to the brand's new moment as a unique healthcare ecosystem. We built upon the fixed-flex concept already employed in branding to create a system that conveyed the integration between the parent brand and sub-brands, utilizing the assets of each. Inspired by the symbol's design, we shaped the pieces. Overlapping shapes, blending smooth curves and straight lines, express the characteristic high tech & high touch DNA of Dasa. We successfully implemented the project in over 15 LATAM units, contributing to an enhanced user experience.
