Neon Fighter is the branding+IP design for an advertisement company doing storefront lightbox installation in China. Staffs are passionate about visual art. The original idea is alien attack, there are two groups of them"sparkler"(the good-human skin tone and the evil-black),the evils are craving for the greatest neon power hidden on earth and the goods have feelings for human and protect them. I try to use futuristic concept to present a fun and vintage star war game feeling in the advertising industry and to reflect its uniqueness. NF universe 3 chapters: logo design, IP design and space.
