• Company/Studio
    AtMa inc.
  • Instagram
  • Lead Designer(s)
    Makoto Suzuki, Ayumi Koyama
  • Client
  • Credits
    Photo by Kenta Hasegawa
  • Prize
    Winner in Interior Design/Retails
  • Project Website

CARV STORE is a specialty shop based on the concept of “CURVE”, with the shop name CARV, a one and only coined word combining letters of the richly curved alphabet, and focuses on unique apparel from Japan and abroad. Translating “CURVE=individuality”, the store expresses individuality and diversity. Exploring the meaning of “CURVE” from multiple angles; bend, twist, distort, bulge, collapse, bounce, flex, twist, deflect…etc, made it possible to realise actions and phenomena as well as what these cause and effect. Wide range of interpretations of “CURVE” are integrated within the space.

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