BIOTEX

  • University/School
    Art Center College of Design
  • Lead Designer(s)
    Ruo Xiao
  • Prize
    Honorable Mention
  • Project Website

BIOTEX is a biotechnology brand advocating for a shift towards sustainable material solutions by harnessing the power of biology. The brand introduces the name "BIOTEX" symbolizing the convergence of bio elements and textile: still rooted in biology, but with a contemporary and innovative spirit. Inspired by the resilient and adaptive nature of cells, BIOTEX's visual identity adopts a modular system, this fluid visual system represents our commitment to shaping a legacy of sustainable biomaterial innovation, leaving a positive imprint on the environmental landscape for generations to come.

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