Full Works, All In

  • Company/Studio
    Plus Collaboratives
  • Instagram
  • Lead Designer(s)
    Cheryl Sim, Mervin Tan
  • Design Team
    Plus Collaboratives
  • Client
    FUJIFILM Business Innovation Singapore
  • Credits
    Photo by Low Jueming
  • Prize
    Winner in Graphic Design/Colorfoul project
  • Project Website

Designed to resemble a fully-loaded burger, Full Works, All In is a sales kit/catalogue created for FUJIFILM to communicate the versatility of their upgraded printer. Drawing inspiration from vocabulary parallels between food descriptors and printer outputs, for instance the glossiness of egg yolk or scodix finish, the kit demonstrates the possibilities of the printer, communicating to users that they do not have to pick and choose, they can have everything – the “full works”. Ingredients chosen showcased the printer's capabilities, generating conversations about vibrancy and details of print.

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