Set of visual concepts crafted for the launch of the Brazilian National Soccer Team jersey for the FIFA World Cup in Russia. Under the "Brasileiragem" motto created by Wieden+Kennedy São Paulo, the campaign highlights the very essence of the Brazilian people, made of vivid, raw and resilient fabrics, always in construction, overcoming obstacles in order to win. The graphics were featured in all Nike Stores across Brazil, and also applied to a special box delivered to all players, commission, main content creators/influencers and press.
