• Company/Studio
    Chengdu Mifang Culture Communication Co.,Ltd
  • Lead Designer(s)
    Xingyue Deng
  • Design Team
    Xingyue Deng / Junzhu Fang
  • Client
    EasyGo Safety Technology Co., Ltd
  • Prize
    Winner in Graphic Design/Branding

The customer is a new elevator brand that draws inspiration from the "arrow," which represents direction, and the "circle," which represents vitality, to create its logo. The logo cleverly combines the Chinese characters "上下" (meaning "up and down") with graphical elements to succinctly and interestingly convey both the inner meaning and external form of the brand's concept. The entire visual identity revolves around the "up" and "down" arrow motifs, and we remain committed to utilizing eco-friendly kraft paper material throughout, ensuring its consistent presence across all brand elements.

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