The new LASK Arena on Linz's Gugl offers a special football experience and, as an attractive, functional public space, significant added value for everyone. The new concept and capacity of 20,000 seats of the multifunctional arena of the successful traditional Upper Austrian club sets national and international standards. The distinctive, elegantly tapered shape of the arena looks like a diamond and is visible from afar. It creates immediate recognition and thus identity. The architectural design of the arena is timeless and authentic and puts the sport and the spectators in the foreground.