Next Generation Farming

  • Company/Studio
    Heine Warnecke Design Gmbh
  • Instagram
  • Lead Designer(s)
    Dirk Heine
  • Design Team
    Sina Feuerhake, Marlene George, Wiebke Kurlbaum, Daniela Stein
  • Client
    Novag SAS
  • Prize
    Winner in Graphic Design/Logo
  • Project Website

In an era of dramatic climate change and increased economic pressures, it is time for a new generation of farmers who understand that only healthy soils lead to healthy lives - and healthy profits. With conventional seed drills, residue from the previous year’s crop has a negative effect on seed germination. Novag drills work better – with the unique T-slot method. To remedy this, the new logo refers to this innovative principle by cleverly combining the letters “T” and “N”. The heraldic style gives Novag confidence and tradition, despite being a relatively young company.

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