Beleaf in yourself

  • Company/Studio
    Heine Warnecke Design GmbH
  • Instagram
  • Lead Designer(s)
    Dirk Heine
  • Design Team
    Sina Feuerhake, Marlene George
  • Client
    Alfred Galke GmbH
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

Herbase is the new brand for balance and well-being. It is based on herbs as nature provides them. Always organic, vegan and alkaline. The name is composed of two elements: “herb” and “base” – the antagonist of acid. Both words are connected by the B in the middle and are therefore in perfect balance. Balance also begins with B and is no less important. The spelling of “beleaf” is a play on words – after all, herbs are always leaves. The color scheme is in harmony with the times of day – morning, noon, and evening. The handwritten typography is reminiscent of individual notes from pharmacists.

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