Recalling yellow fruits, what comes to mind? Imagery of lemons, pineapples, mangoes perhaps? This candy packaging design features boxes with candies of similar fruit flavors, each represented by a color block – a 'color prototype.’ Hold the box, open a side drawer—out falls a randomly flavored candy. Can you guess the yellow fruit? Tasting the candy while looking at the color blocks intensifies the flavor. It's like tasting fruit with your eyes, guided by color blocks. Color and taste resonate, offering a new candy-tasting experience. Remove dazzling decor, return to pure perception.
