The Awa Odori is a traditional performing art with a 430-year history in the Tokushima prefecture of Japan. It has become one of the most popular summer festivals in Japan. The poster design for AWAODORI PRESS, which promotes Tokushima's Awa Odori dance to a broad international audience, features a woman in a kimono dancing to the rhythm of two beats. By printing the dancers one on top of the other on transparent paper, the effect is that the two dancers appear to be overlapping, creating a vivid image of the female dancer's group beauty.